Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers’ staff) some dead last. Only 15% consider them trustworthy. Blogs also came at the bottom of the question about how much time…
“A tsunami of paid bilge” is Wired‘s verdict on blogs. Their argument is worth considering: On the one hand, Blogging is so 2004. On the other, blogging is now so professional and high volume that is is less independent and less credible. Certainly, the quality of blogs is highly uneven, but is Twitter, Flickr, Facebook…
There’s a new AR blog –http://MarcDuke-MarcDuke.blogspot.com/. Marc is a seasoned AR professional who has had a solid grounding in marketing theory over the years. He and I are two of the few AR people who have the Chartered Marketer qualification (another is Kim Horner). He deserves kudos for surviving Lewis – the Guantánamo of the…
I’ll be mulling over three things over the weekend, and would love to hear your comments. Someone’s just pointed out to me that just over half of JupiterKagan’s analysts have official blogs, including their senior people. Yankee Group, perhaps their most direct competitor, has no official blogs at all. Who is making a mistake here?…
Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact that different ‘channels’ of information have and, even if the number of readers is the same, the impact of the average blog posting is lower…
Alice has an interesting comment on the side bar of her blog: “Never be an anonymous source. If you cannot say it on the record, that is a signal that it should not be said at all”. It would be interesting to hear the opinion of others on that.
Blogger Phil Gomes, a graduate student at USC’s Annenburg school of communications and an online specialist at the Edelman PR agency, has written a lovely set of guidelines for PR managers who want to ‘pitch’ stories to him. Okay, we’ll put to one side the idea of a PR pitching to another PR. But how…
Most blogs fail to get past the first ten postings, but Mobile Analyst Watch is now up and walking. Silicon Valley geek John Sun has started his own blog, which tracks the analysts covering the mobile devices, content and services market. If you have a chance then check it out. John has a broad approach…